Friday, October 22, 2010

WOW!


It's amazing how much time and energy blogging takes! And things have been so very, very busy at AIMM lately that I haven't had much of a chance to get on here and update everyone. I appologize for not posting more frequently. Hopefully my followers will graciously forgive me!

As many of you know, one of our major initiatives for this year has been an edeavor to formalize and enhance our Wellness Program. We have been steadily working toward that goal, and are almost there. We should be ready to go for our 1/1/11 launch date. And, while much of this is still a work in progress, we wanted our "insiders" to have a first glimpse at one of the pieces we will be including in the new offering - through a strategic partnership with GlobalFit we will be able to give our patients the following services:
Basic Package
1 - Virtual Gym
2 - Discounted "Real Gym" memberships
3 - Discounted "Home Gym" equipment purchases
4 - Virtual Nutrition Counselor
5 - Discounted NutriSystem
Enhanced Package
Everything Above PLUS
6 - Destination You

Destination You is pretty exciting - you wear a "Tracker" on your shoe, and through the wonders of modern technology it uploads your fitness progress (it even tells whether those are walking, stair climbing, kick-boxing, etc). Via the web it reports back your progress. But that's not all! It also let's you take 'virtual trips' - stamps your passport, lets you send 'virtual postcards', and lets you work together as a team with your colleagues, issues challenges to other participants, or participate in sponsored challenges (that your health plan sponsor initiates and rewards).

Right now AIMM Staff are piloting the GlobalFit offering and so far the feedback is very, very positive. We hadn't realized just how sedentary tying ourselves to these phones & computers had made us! (And for those staff who are following the blog - here is your juicy tid-bit: On Monday morning I am going to issue a "Tracker Challenge" - the first full-time person to reach 30,000 steps, and/or the first part-time person to reach 60,000 steps is going to earn 4 hours of PTO.....sounds like a Friday afternoon of Christmas shopping waiting to happen!)

In addition to the GlobalFit partnership we will also be enhancing our partnership with AIPM. AIPM will be providing us with a really cool electronic newsletter.

We are also going to be formalizing marketing materials and promotional items, as well as enhancing the communication campaigns centered around wellness & prevention. Webinars/videos via links based on the "health topic of the month" are also under consideration! (Bringing brown-bag lunches up to a whole new level).

Of course all these things still follow the core AIMM philosophies of being:
1 - Patient Centric
2 - Reportable
3 - ROI capturing
4 - Nurse Supported & Enhanced
5 - Available a-la-carte
6 - Affordable

So, that's the current "interesting thing happening at AIMM".....Let me know if you have any interest in learning more!

Deb

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